Explore how we tackled the challenge of generating 100,000 unique short links in under 1 second without relying on queues. For precise SMS campaign tracking, discover how we developed an API endpoint that guarantees collision-free short-links. Leveraging Golang’s powerful concurrency model and DynamoDB’s transactional API , we optimized operations to write directly to the database while avoiding hot partitions and bottlenecks. Learn how we balanced speed, scalability, and data integrity to deliver a solution capable of handling up to 600 million links seamlessly. This session dives into the design choices, limitations, and optimizations that made it all possible. Speakers: Gonzalo Rios, DevOps Lead, Rebrandly Alex Ischenko, Senior VP of Engineering, Rebrandly Zac Burns, Startup Solutions Architect, AWS Learn more about AWS events: go.aws/events Subscribe: More AWS videos: bit.ly/2O3zS75 More AWS events videos: bit.ly/316g9t4 ABOUT AWS Amazon Web Services (AW...