Not to mention five of these games also ranked among the league’s top 10 in single-game attendance, led by Vancouver’s 19K sellout. 🙌🔥⁣ •⁣ The PWHL shared wins from its first-ever Takeover Tour today, which saw all six teams play games at nine different exhibition sites across the U.S. and Canada. Not only was this a brilliant strategy to market test in potential PWHL cities, but the tour spurred engagement and allowed the league to reach new hockey fans. 👏⁣ •⁣ This data shows that exhibition tours can be extremely successful in women’s sports, especially when it comes to smaller and mid-sized markets that are typically overlooked. Small but mighty. 💪⁣ •⁣ About 80% of these fans experienced their first PWHL game thanks to the tour. While it primarily stopped in existing NHL markets, up to 78% of attendees were visiting the host venue for the first time, meaning these women’s hockey fans didn’t previously engage with the city’s NHL team. Dommage. 👀⁣ •⁣ The league saw a 30% increase...