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FUTURA and Nike are proud to announce the official launch of the Futura x Nike JAM, a collaborative sneaker first unveiled during the 2024 Olympic Games. Whereas the performance qualities of the JAM are engineered to meet the exact specifications of elite break dancers, the aesthetic beauty of the JAM is inspired by FUTURA’s early years of painting in the 1980s. “The outcome is amazing,” Futura says. “The JAM is a beautiful, brand-new model that’s been created from the ground up for what break dancers themselves want to perform and feel comfortable in.” To commemorate this exclusive release, FUTURA has both signed and hand embellished eleven Futura x Nike JAM shoe boxes—executed directly from his artist studio in Brooklyn. Eleven random participants who enter the draw for the Futura x Nike JAM on FuturaLaboratories.com will win one of these incredibly-rare boxes. The draw for the Futura x Nike JAM will begin on Sunday March 23, 2025 on FuturaLaboratories.com, and will leverage EQL r...

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