Join the team leading the way in creating and delivering college content & new fan engagement technologies this Friday at 2:30 pm CST at the University of Texas Hook 'Em House as part of #SXSW 2025! Full schedule here ➡️ t.co/EuqT9SYtfk #UTatSXSW #WhatStartsHere #HookEm t.co/FeXqe4Ay6F