These two Bison-owned business owners understand that having a social media presence is integral to success in the marketplace. Graduating senior computer information systems major Justin DeCambre saw an increase in sales for his clothing brand, DoubleMs, once he pivoted to a popular social media platform. “Everything you do is trial and error because you don’t know what works; you don’t know what tomorrow will bring…what tomorrow brought was approximately 2,300 orders via the social app,” DeCambre said. Sophomore international business major Raina Ford believes balancing social media marketing and traditional methods is important. As the founder and CEO of Project I See U, which raises awareness about the emotional needs of siblings of children with chronic illness or disabilities, Ford encourages participating in pop-up shops and being in the room with people who will help amplify your business. “What has helped me sell the most books has been the rooms that I’ve been able to pl...