The new Pro Partners program is rethinking what brand partnerships look like. Instead of quick collabs, JPMS is building long-term relationships with top pros who actually live behind the chair. Education, content, real-time formulas and in-person inspo? It’s all part of the plan. Meet the artists shaping this next era and see how JPMS is doubling down on pro connection. Full story at the link in bio. #btceditorial #behindthechair #paulmitchellpro #propartners #stylistnews #hairindustry #proeducation #hairinspo #jpmspartners