Laur DeMartino’s journey, navigating her way through the industry, has been defined by endurance, adaptability, and creative resilience, leaving a lasting impact wherever she goes. From capturing life’s raw, most authentic moments to telling players’ stories through her “Behind the Mask” campaign, she has carried her New Yorker mentality, always embracing the next opportunity, no matter where she is at. Currently working in Digital and Social Content at Bauer Hockey & Cascade Maverik Lacrosse she has been able to change the game completely. Allowing players to connect with their audience on a deeper level through telling their story beyond their statistics. Her diverse background from capturing moments at Fordham, working in the entertainment industry, and working for the NBA during her senior year at Fordham, has given her a gift of the unique ability to navigate the sports world in a way few others have. With a focus on humanizing athletes, showing who they are beyond their titles, i...