Ready to add soft dimension to your brunette clients—no lightener needed? We’ve got the two-formula technique you’ll love. joico Global Artistic Creative Director lgibsoncolorist shares her simple approach for creating a pop of brightness without foils. Comment "BRIGHT" or tap the link in bio to learn the technique (& how to charge for it!) #btceditorial #joico #brunettehair #haircolor #salonlife #lightenerfree