Maximum Effort is a creative engine powering emotional investment. Thank you to #Time100 Summit for letting me share a little about the maximumeffort story and the lessons we’ve learned along the way. Using storytelling - in any medium - to bring people together in smart, fun and unexpected ways, bonds us. It crosses culture, distance and time. I’m so grateful to have under one roof, the brightest, most talented strategic and creative thinkers anywhere. People who see power and opportunity in constraint and how it gives birth to unexpected innovation and asymmetric thinking. If time is the scarcest of resources, togetherness is a damn close second. #MaximumEffort #Time100 #ikigai