The Ice Bucket Challenge first went viral in 2014 to raise awareness and funds for ALS, drawing global participation. Now, USC students have revived the concept with a mental health focus. Led by junior Wade Jefferson, the #SpeakYourMIND Challenge asks participants to pour ice water on themselves, share the video, donate to Active Minds, and tag others. Inspired by personal loss, the campaign aims to reduce stigma, spark conversations, and support youth mental health across college campuses and beyond. - #mentalhealth #awareness #SpeakYourMIND #pubity