Shop Jae Tip's Savior Worldwide on Complex Shop: cmplx.it/3RFFMMk In 2020, a 30-year-old father of two in the Bronx had an idea. While struggling to establish a music career, John Jaequan Cotton, better known as Jae Tips, took inspiration from the streetwear brands he loved and committed fully to a vision for a personal brand focused on apparel and merch. After building an organic following for his designs, Jae stepped outside of his comfort zone and started knocking on the doors of the people who could help scale his vision. That hustle led to a partnership with an obscure running shoe brand, Saucony, and a series of beloved footwear collaborations that captured the imagination of the sneaker community. But despite critical and cultural acclaim, the harsh economics of streetwear and the crowded footwear landscape mean that Jae still cannot take success for granted. And it all started with one idea… Chapters: 0:00 - Intro 2:15 - Growing Up / Early Influences 4:50 - Dealing...