San Diego Comic-Con: Social Carousel — For Paramount’s lineup at San Diego Comic-Con, I designed a social carousel that used a comic-strip framing device to unify the platform’s diverse IP ranging from Spongebob to Star Trek. This concept not only pays homage to the event’s comic book roots but also provides a cohesive visual language that ties together animation, sci-fi, and live-action properties. Bold typography, vivid colors, and classic panel-style layouts inspired by Roy Lichtenstein allow each franchise to shine individually while maintaining Paramount’s overarching brand presence. The result is a visually engaging campaign perfectly tailored to the energy of Comic-Con. #comiccon #artdirection #conceptdevelopment #marketingdigital #socialmarketing