What if your train ticket wasn’t just a ticket - but a daily shot at winning cash?
The Mumbai Division of Indian Railways, with fcbgroupindia, has launched “Lucky Yatra”, a campaign that turns every valid ticket into an entry for a daily cash prize. By swapping fines for rewards, the campaign encourages better commuting habits, making travel feel a little more exciting and a lot more accountable.
Take a closer look at the work via the link in our bio!
#LuckyYatra #FCBIndia