Baseball pants are ripping π
SportsBall this week dove into the story behind Fanatics, the powerhouse behind your favorite teams' merchandise, handling everything from online sales to manufacturing since 2003. π’ποΈ Starting as the sports world's Shopify, Fanatics has grown into its Amazon, dominating e-commerce, licensing, and distribution across all major sports leagues.
But this season, a switch to "lighter and more flexible" uniforms has led to some unexpected wardrobe malfunctions on the field. π½π Players noticed the new uniforms were thinner and less durable, a far cry from their usual gear. The result? A lot of pointing fingers between Fanatics and Nike over who's to blame for the mishap. π§
Despite the hiccups, Fanatics isn't just about jerseys; it's about bringing sports, fashion, and even the glitzy social scene together. Michael Rubin, CEO of Fanatics, knows how to throw a party tooβjust ask any guest from last year's star-studded Hamptons bash! π₯³β¨
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