Gucci Lido: The essence of an Italian summer. Daisy Edgar-Jones, David Jonsson, and Aliocha Schneider star in the House’s new campaign by Jim Goldberg, featuring the photographer’s signature use of written reflections. Captured during a memorable seaside holiday, moments linger and weave a story that will resonate long after the season ends. Artistic Director: Riccardo Zanola Photographer: Jim Goldberg Stylist: Virginie Benarroch #GucciLido #DaisyEdgarJones #DavidJonsson #AliochaSchneider #JimGoldberg