50 million views across the internet. This past weekend at Indiana University’s Little 500, we partnered with cocacola , losiento , and homefieldapparel to create one of the most viral moments in college culture this year. Nick Nayersina, FaZe Lacy, and Marlon pulled up—and we captured the energy of the greatest college party weekend in the country. lacy.himself IG reel alone hit 23.8M views, with over 40M branded views across all content. Elite Gen Z marketing. 🚴‍♂️🥂 #little500 #indianauniversity #bloomington #nicknayersina #lacy #marlon #twitchclips #glaciermarketing