The future of media is here – and it’s anything but predictable. USIM’s Chief Revenue Officer, David Gensler, recently attended POSSIBLE 2025 in Miami, where industry leaders unpacked what's ahead for agencies and media consultancies. From the looming sunset of third-party cookies to the rise of AI-powered performance, zero-party data strategies, and shifting budget priorities – this year’s conference was packed with insights that every marketer should have on their radar. Click the link in our bio to read our latest blog for a full recap and key takeaways! theusim.com/blog/archive/possible-2025-what-agencies-and-media-consultancies-need-to-know #POSSIBLE2025 #MarketingStrategy #AIinAdvertising #USIM #MediaAgency #Kingstree #DigitalMedia #MediaConsulting