#MorphePartner When @Morphe Cosmetics asked us to educate on their new brushes, the first thing we did was hop on a call to get answers—specifically to the biggest question we had when we first picked these up in-store: does the silver ion technology actually have antibacterial benefits? And let me tell you, I was blown away by both how these brushes are made and the answers to my questions. I’ll be honest—I didn’t expect it. But these new brushes made a full believer out of me and where Morphe is going. Not only is the range expansive (there’s literally a brush for every format and technique -- GREAT for my beginner beauty queens), but the real star is the silver ion technology built into the bristles. Silver ions have antimicrobial properties—meaning they actively help reduce the growth of bacteria on the brush fibers between washes. Remember though: this is NOT a replacement for not cleaning your brushes, but think of it like an added insurance policy. This is more than just a brus...
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