Surly Brewing on Instagram: "Evan Vranian is the baker behind our Proof Hoagie Pop-Up this Friday. Some of Evan’s friends also say he looks like Jeremy Allen White, who plays Carmy on TV’s The Bear. Those friends also suggested he promote the event by posing shirtless, like White did for Calvin Klein.   This is our way of explaining to you, the reader, why Evan is topless in a Minnesota January and holding a hoagie in these pictures.   Evan will be wearing a shirt this Friday from 11am-2pm at the Proof Hoagie Pop-Up. Menu drops tomorrow (1/24)."