Black Diamond Equipment Campaign and Color Way Concept: Climb Higher and become more mindful of you path ahead. Color Palette: Iris Grape Peach Fuzz Colors invoke warmth, modern elegance, and mindfulness. Warm hues give a feeling of comfort in a sport that pushes you to reach out of your comfort zone. The purples and orange references the colors seen in sunrises and sunsets, while brown is seen in the soil of the earth and cream in the clouds of the sky. Graphics are soft on the eyes and pop in comparison to the harshness of the sport. This highlights how the community around climbing is welcoming and supportive. @blackdiamond #colorways #blackdimondequipment #colordesign #graphicdesign #rockclimbing #climbingshoes #boulderingshoes #branddesign #branding #outdoorproduct