𝗪𝗲’𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗘𝗮𝗿𝗹𝘆 𝗜𝗻𝗻𝗶𝗻𝗴𝘀 𝗼𝗳 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 “𝘛𝘩𝘪𝘴 𝘴𝘵𝘪𝘭𝘭 𝘧𝘦𝘦𝘭𝘴 𝘭𝘪𝘬𝘦 𝘠𝘰𝘶𝘛𝘶𝘣𝘦 𝘪𝘯 2010—𝘣𝘳𝘢𝘯𝘥𝘴 𝘢𝘳𝘦 𝘫𝘶𝘴𝘵 𝘴𝘵𝘢𝘳𝘵𝘪𝘯𝘨 𝘵𝘰 𝘦𝘹𝘱𝘭𝘰𝘳𝘦, 𝘵𝘩𝘦 𝘦𝘤𝘰𝘴𝘺𝘴𝘵𝘦𝘮’𝘴 𝘨𝘢𝘪𝘯𝘪𝘯𝘨 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮, 𝘢𝘯𝘥 𝘸𝘦’𝘳𝘦 𝘴𝘦𝘦𝘪𝘯𝘨 𝘢𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘪𝘰𝘯. 𝘉𝘶𝘵 𝘪𝘵 𝘩𝘢𝘴𝘯’𝘵 𝘩𝘪𝘵 𝘵𝘩𝘦 𝘮𝘢𝘪𝘯𝘴𝘵𝘳𝘦𝘢𝘮 𝘺𝘦𝘵.” I recently spoke with 𝘋𝘪𝘨𝘪𝘥𝘢𝘺 about the surge in brand investment around LinkedIn influencer marketing. So… why are brands doubling down now? 𝗠𝗮𝗰𝗿𝗼 𝗧𝗿𝗲𝗻𝗱𝘀 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗵𝗶𝗳𝘁: • X’s decline has pushed many creators and professionals toward LinkedIn • Post-pandemic career mobility boosted LinkedIn’s relevance • Gen Z in the workforce is bringing a more social-first mindset 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗜𝗻 𝗧𝗵𝗲 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺: Since 2021, LinkedIn has actively nurtured its creator ecosystem: • Launched Creator Mode • Rolled out creator ...