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@bayleighroutt
🚨 Money, Media, and Messi: How the #MLS Broke Records in 2024 🚨 The 2024 Major League Soccer season was a historic one on and off the field, especially for #sponsors. 💸 ⚽ Relo Metrics recently shared their 2024 report and here's what we know: ☻ Brand visibility grew with $339M earned in sponsor media value (SMV). ⤷ Highest Grossest Brand: Adidas at $102M in SMV ⤷ Top Placement Value: Match Kits (Jerseys) at $138.3M in SMV ★ Athletes’ collectively contributed to 16% of the total social media value. ⤷ Lionel Messi contributed to 16% (2 million) ⤷ Luis Suárez came in second with 262K  The Apple TV x MLS partnership is redefining the sports media landscape. ⤷ Premium coverage with shows MLS 360, MLS Wrap-Up & #MessiCam ⤷ Playoff viewership grew by 50% compared to 2023 (per The Atlantic) ⤷ 94% say #MLSSeasonPass beats past broadcasters (per The Atlantic) The MLS set the bar high this year, but what’s next for 2025? What do you wan...

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