🚨 Money, Media, and Messi: How the #MLS Broke Records in 2024 🚨
The 2024 Major League Soccer season was a historic one on and off the field, especially for #sponsors. 💸 ⚽
Relo Metrics recently shared their 2024 report and here's what we know:
☻ Brand visibility grew with $339M earned in sponsor media value (SMV).
⤷ Highest Grossest Brand: Adidas at $102M in SMV
⤷ Top Placement Value: Match Kits (Jerseys) at $138.3M in SMV
★ Athletes’ collectively contributed to 16% of the total social media value.
⤷ Lionel Messi contributed to 16% (2 million)
⤷ Luis Suárez came in second with 262K
 The Apple TV x MLS partnership is redefining the sports media landscape.
⤷ Premium coverage with shows MLS 360, MLS Wrap-Up & #MessiCam
⤷ Playoff viewership grew by 50% compared to 2023 (per The Atlantic)
⤷ 94% say #MLSSeasonPass beats past broadcasters (per The Atlantic)
The MLS set the bar high this year, but what’s next for 2025? What do you wan...