A look into a re-brand project for Popular Democracy, a non-profit who works to create equity, opportunity and a dynamic democracy in partnership with high-impact base-building organizations, organizing alliances, and progressive unions. The goal was to freshen up the existing brand (not shown) and have it be more appealing to their younger demographic and active members. Making a social impact focused brand as appealing as a lifestyle brand. Scope: Branding & Creative Direction 🌐🌐🌐 #VACOstudio #CreativeAgency #BetterTogether