As the FIFA Fan Festival™ will serve as the center of gravity for Houston in the summer of 2026, the entire EaDo community will be activated through FOOTBALL FIESTA HOUSTON. This concept, honoring East Houston’s deep roots in the Hispanic community, will infuse the energy of the FIFA World Cup 26™ into the Surrounding area, stretching beyond the FIFA Fan Festival™ fences and into the broader EaDo neighborhood. fwc26houston #fifaworldcup #fwc26houston #fiesta #soccer #houstontx