Im gonnnnna, then im gonnnnaa, Im GONNNA STEP my way to Adventureland The 2025 year marks Adventureland's 51st season. The Altoona-based amusement park has a number of new attractions. Adventureland was recently purchased by Herschend, a family-owned operator of themed attractions like Dollywood and Silver Dollar City. Palace Entertainment, a subsidiary of Spain-based Parques Reunidos, acquired Adventureland Resort in January 2022, ending almost five decades of local ownership of the park. #Iowa #fyp #Iowacheck #Iowafyp #Adventureland