Did you know that the classic Coca-Cola glass bottle has some Swedish roots? 🇸🇪 In 1915, the American soda company launched a nationwide competition to design a new bottle – and they aimed high, to say the least. The brief? ‘A bottle so distinct it could be recognised by touch in the dark or even when broken on the ground.' 👀 Enter Alexander Samuelson – glassblower extraordinaire and 19th-century immigrant from Surte, west Sweden, to the US. As the shop foreman of contenders Root Glass Company in Indiana, Samuelson sent two of his men to a local library to look for design inspiration. 📚 What caught their eye? An illustration of a cocoa pod. 🌱 The pod’s elongated shape and distinct ribs would inspire their winning design and the ribbed shape of the glass bottle we know today. 🏆 The patent, much like Coca-Cola’s secret recipe, became a central part of the company’s highly recognisable branding. 🔐 Fun fact: Coca-Cola was forbidden in Sweden until 1953 because of food laws aga...