Curious about the origin of your woolly garments? Now you can follow them on their journey – from the sheep farm to the shop. 🐑🧣 Swedish fashion brand filippa_k recently launched a collection of wool garments featuring embedded QR codes powered by GS1 that make it easy to trace each piece's story. 👀🔍 By scanning the QR code, you can discover where the wool came from and what the production process looked like – and even get care tips for your garment. The technical solution uses global GS1 standards, which are used to identify and share information about products, packages, locations and more. The textile industry is one of the first to follow new EU rules for digital product passports by 2030. 🇪🇺 Filippa K's wool garments are part of the Fiber Traceability Initiative, led by Axfoundation with partners GS1 Sweden, Filippa K and VirtualRouteZ. The aim of the initiative is to create a traceable and sustainable textile chain that could also be applied to other industries, such as...