🚀 McNeese State University's Amir Khan became the first student manager to have an NIL deal, surpassing $100,000 with deals from Buffalo Wild Wings, The Topps Company, Insomnia Cookies, and more. 📈 With March Madness and NIL taking the sports marketing world by storm, companies are pivoting their marketing strategies to reap the short and long term benefits that March Madness and collegiate sports provide. 😳 However, is it possible for March Madness to sideline the Super Bowl and become America's most marketed sporting event? 🕵 📊 This marketing case study unveils how March Madness can overtake the Super Bowl as the most coveted sporting event and how NIL is rapidly changing the sports marking landscape forever. Sports Business Journal Unrivaled Sports Sports Business Ventures Front Office Sports NCAA National Football League (NFL) Triple JJJ Brian Davison Adam White Front Office Sports Advertising Sports Marketing Digital Marketing #sportsmarketing #marketingcasestu...