🌹 Derrick Rose doesn't have MVP to marketing mastermind on his LinkedIn, but after his recent weekend with the Chicago Bulls & adidas, it certainly should be. 📊 🚀 My 30th marketing case study uncovers Derrick Rose's retirement ceremony, his successful marketing strategies that generated over $2.5 million overnight, and how he leveraged his humble demeanor to become Chicago's hometown hero. 🏆 Since I was 10 years old, Derrick Rose has been my favorite player. Growing up in Chicago, I would come home from school and watch every Bulls game with my family - to the point where it became a tradition. I remember the day he became the youngest National Basketball Association (NBA) MVP at 22, tore his ACL early in the playoffs, hit the game winner over LeBron James in the playoffs, scored 50 points with the Timberwolves...need I say more? This goes without saying that this is my favorite marketing case study to date. Not just because it's a great case study, but more imp...