We’re going in for the CURL 💪 🆕 Incredi-Curl Mascara is NOW AVAILABLE on elfcosmetics.com and the e.l.f. app! 🤩 Why you’ll love it: 🖤 Buildable formula delivers extreme curl and mega volume 🖤 Grips lashes for long-lasting looks 🖤 Curved, double-sided bristle brush separates, lifts and sets curls 🖤 Smudge, flake and transfer-resistant 🖤 Available in 3 shades: Pitch Black, Soft Black and Dark Brown We put this mascara to the test: ➡️ 102% improvement in curl* ➡️ 88% saw bigger & bolder lashes** Shop our latest lash launch for ONLY $8 on elfcosmetics.com! 🙌 🇺🇸: Coming to targetstyle on June 8 and cvspharmacy summer 2025, Coming online to ultabeauty and walgreens June 8 and walmart June 9, Coming in-store to ultabeauty, walgreens and walmart summer 2025, Coming online to amazon June 8 🇨🇦: Coming to walmartcanada summer 2025, Coming online to shoppersbeauty and amazonca summer 2025 🇬🇧: Coming to superdrug, bootsuk, asos and amazonuk June 18 🇲🇽: Coming to sephoramx su...