Sparks partnered with amazon to help bring their 2025 Upfront experience to life — creating a cohesive, compelling brand journey designed to connect and resonate with key audiences. As a major moment in the advertising calendar, the Amazon Upfront showcases the brand’s entertainment slate and media capabilities to marketers and media buyers. Sparks helped transform that moment into an immersive experience that delivered both impact and clarity. #AmazonUpfront #PoweredBySparks #BrandExperience #ExperientialMarketing #Upfronts2025