What are the first steps in creating compelling content? Gina Balarin (CPM FAMI FCIM) mentions that to create effective content, you must clearly define the desired outcome, audience, and message. Gina also suggests that using insightful questions can help leaders articulate their goals and the impact they want to make. Check out Gina's and Kevin Nichols' podcast episode below to learn how content strategy and executive communication intersect: YouTube: lnkd.in/eVk-Higt Spotify: lnkd.in/eVjNkiZn All Other Platforms: tr.ee/6aciYFVTEQ When creating content, what do you want your audience to think, feel, and do after engaging with it? Let us know in the comments below. #ContentStrategy #EffectiveCommunication #ContentCreation #ContentMarketing #MarketingTips