Rum, history, and a whole lot of Jamaican pride—Appleton Estate just raised the bar! During the official media launch of the appletonestateja Museum, Head of Communications Dominic Bell emphasized the importance of the Appleton Estate on the Rum Campaign and the museum’s role in offering visitors a unique and authentic experience. The museum is designed to provide a sneak peak into the immersive experience available at the appletonestaterumtour in St. Elizabeth, showcasing Appleton Estate’s rich heritage and provide a look into the brand’s storied journey. #AppletonEstate #OnTheRum #RumHeritage #JamaicanExcellence #AuthenticallyAppleton #JamaicaObserver