What if hair color could tell your story, not just change your look? hairbyschwarzkopf.usa new campaign redefines the emotional power of color, spotlighting how hair marks life’s transformations—from breakups to breakthroughs—with sofiavergara and chrisappleton1 leading the narrative. “Hair color is so much more than upkeep or chasing a trend—it’s a reflection of who you are and what you’re going through,” says michellechandlerofficial GM of Schwarzkopf Professional U.S. The campaign speaks directly to stylists and clients alike—reminding the industry that every colorist is a storyteller. 📣 Tap the link in bio to learn more #btceditorial #behindthechair #schwarzkopfprofessional #chaptersofchange #sofiavergara #chrisappleton