As athletes evolve into powerful content creators, brands are rethinking their playbooks on and off the field 🎥📱 From bringing their own audiences and micro-communities to the table (Cory Moss, @learfield_), to co-creating campaigns with massive reach (Uzma Rawn Dowler, @mlb), to valuing high-quality content that builds trust and pride (Susan Goodenow, @chicagobulls)—the message is clear: Athletes are the brand. #4se #SportsBiz #SBJ #NYC #NewYork