This week, @tcusupplychain students and Dean Craig Crossland had the opportunity to tour @mrsrenfros., a Fort Worth-based company with a legacy spanning over 80 years. 🌶️ The visit kicked off with a behind-the-scenes look at the manufacturing process, where the team produces over 200 jars of salsa per minute. Students also learned how supply chain logistics, R&D, and digital marketing drive business success in a changing market. President @dougrenfro shared valuable insights, focusing on the growing role of digital marketing in keeping brands competitive. 🌎 A big thank you to Doug Renfro, Morgan Swink, Molly Kanthack and the Renfro Foods, Inc. team for an engaging and insightful experience! 👏🐸 #MrsRenfros #TCUSupplyChain #DigitalMarketing @texaschristianuniversity