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As upfronts loom, Disney and ESPN see college sports as a key area in advertising attention and investment, accounting for nearly 40% of total sports ad revenue π
Thatβs 42% year-over-year growth, and up 50% from 2023.
Read more from @MollieCahillane β
t.co/EstoXthECk
https://twitter.com/SBJ/status/1919769598477402518
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