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It began with a sign and a tweet. It ended with a selfless donor and a saved life. Full E:60 segment:
pens.pe/2FR6c9P
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Credits
Pittsburgh Penguins
NHL Team
ESPN
Sports Media Outlet
Andi Perelman
Talent
Andi Perelman
Copywriter
Andi Perelman
VP of Social Media
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NHL Team
Sports Media Outlet
TalentCopywriterVP of Social Media