Did you hear about the "Metallica Quake" last week? More than 60,000 metallica fans jammed so hard to "Enter Sandman" at one of their shows that it literally triggered a nearby seismic detector. Check out larsulrich's full #SXSW2025 session where he discusses creating unique and immersive experiences for fans at the link in bio. 🔗 📷: Amanda Stronza