Since 2023, the Oregon Accelerator student-run agency has been teaming up with UO student-athletes to help them maximize their name, image, and likeness (NIL) opportunities. From photo shoots to video appearances, the students who work for the Accelerator are always searching for the ideal NIL deals for their clients. And the student-athletes aren’t the only ones benefiting from the experience. Whether it’s managing NIL opportunities, interacting with athletes, or working with peers to create an authentic product that will be seen by the world, Accelerator team members develop valuable skills while working with some of the biggest names in collegiate sports. The Accelerator also connects two of the largest schools at UO: the School of Journalism and Communication and the Lundquist College of Business. Led by SOJC pubic relations Senior Instructor Kelli Matthews and MBA Program Manager Craig Leon, this organization works hard to bridge the gap between business and creativity. To le...