I sat in a room full of the smartest people in sports social and came away with so many actionable insights and takeaways from the Gondola Sports Summit... Some big themes stood out: Social has matured, operations and structure are professional and fully realized, and content strategy is no longer separate from business strategy. A few insights that stuck with me: ➡️ The best content starts with clarity. There's a method to the madness, with copy, creative, and metrics tied to real brand and business objectives. ➡️ Design and brand POV matter more than ever. Creative alignment across teams is a cheat code for efficiency, impact, and identity. ➡️ Women’s sports and niche leagues aren’t side bets. They’re high-affinity fandoms waiting for smart coverage and context. ➡️ The value in social media goes well beyond likes and views ➡️ What some of the major social platforms, Reddit, Meta, and TikTok, are saying about sports social strategy, and how to achieve meaningful results I round...