Thanks to Jared Kleinstein & Team Gondola for having me speak at #SportsSummit25 in Denver this week!
If you missed it, here’s a few nuggets I shared on stage:
✅ Gen-Z doesn’t have a short attention span. All humans are simply intolerant of mediocrity. Gen-Z will watch 3.5 hour podcasts, binge 8 episodes on Netflix or watch Parts 1-12 on TikTok if the content is engaging enough. Don’t blame an entire generation, maybe your content just sucks 🤷🏻♂️
✅ Social platforms secretly juice their new features. Want reach? Be first. Every new launch = temporary rocket fuel.
✅ Likes are cool. Shares are everything. We build content that makes people DM: “Yo, you gotta see this!” That’s the bar & worth so much more than a like!
✅ 90% of people making $75K+ are on YouTube. And still… brands are sleeping on Shorts. If you’re not at least cross-posting, your vertical content…consider this your friendly nudge.
Also shout out to David Herman & Christine Wixted for the invite to our 6:15am workou...
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