Originally posted in 2023! But got some questions about this recently that deserved a repost beauty queens! IMHO, the easiest way to find a concealer in your shade is to bring your favorite shade in store with you, or swatch it on your hand and walk around to the other gondolas swatching to find your perfect shade. Once you lay the products down next to each other, it's so much easier to see what will match! Anyone else do this? I do this all the time! It's my favorite way to find my shade across multiple brands. Use these same rules for foundation! #concealertips #shadematching #makeuphacks #beautytok #thelipsticklesbians