The roots run deep. Crafted in collaboration with labrumlondon, brought to life by a team of Black creatives, this collection honours the stories, rhythms and legacy of Africa. It’s a tribute. A statement. A celebration. To mark #AfricaDay, the collections releases on Thurs, 29.05 featuring a limited run of the Africa Day Superstar. Online only. Creative Director: iamfods Styling & Art Direction: makanak_a Photographer: jenny__brough Hairstylist : Lauraine Bailey at Leftside Creative using Babyliss & Manketti Oil laurainebailey leftside_creative using babylissprouk mankettioil Makeup: lovesamantics Retoucher: monica_chamorro Digi Assistant: dani_rov Lighting: robin.bernstein Florals: ivy.and.beau