Congratulations to the Winter 2025 New Analyst Program for their outstanding work on a mock consulting project with the International Olympic Committee (IOC). Tasked with reimagining the IOC’s TOP sponsorship strategy following the exit of major partners, the team conducted in-depth research on the current sponsorship landscape, Gen Z consumers, and ultimately recommended Spotify as a strategic partner. Their final pitch focused on helping the IOC strengthen global Gen Z engagement through innovative brand alignment. Your creativity, insight, and collaboration are truly impressive. Great work, W25 NAPers!