A new e.l.f.ing hero has entered the chat! 💥 🆕 Incredi-Curl Mascara is NOW AVAILABLE on elfcosmetics.com and the e.l.f. app! 🤩 Why you’ll love it: 🖤 Buildable formula delivers extreme curl and mega volume 🖤 Grips lashes for long-lasting looks 🖤 Curved, double-sided bristle brush separates, lifts and sets curls 🖤 Smudge, flake and transfer-resistant 🖤 Available in 3 shades: Pitch Black, Soft Black and Dark Brown We put this mascara to the test: ➡️ 102% improvement in curl* ➡️ 88% saw bigger & bolder lashes** You might recognize this holy grail hero from fiorelladoodles! ✍️ How many of you guessed guessed it was a NEW mascara? 👀 Let us know in the comments.👇 Shop this lash launch for ONLY $8 on elfcosmetics.com! 🙌 *in an instrumental test **in a consumer perception test #IncrediCurlMascara #elfcosmetics #eyeslipsface