Shout out to Jared Kleinstein and the entire Gondola / Fresh Tape Media team for hosting an outstanding Gondola Sports Summit! Here are 3 sports social media trends that stood out, plus how to harness them to build your career 👇
1️⃣ PERSONALIZATION - With so many different platforms and audiences, the opportunity to drive differentiated impact through tailored and targeted content is immense:
- Christine Wixted and Cameron Gidari (Major League Baseball (MLB)) articulated how Reddit, Inc. can enable leagues such as the MLB to tap into unique sports niches
- Diana Smith (Charlotte Hornets), Alex Grant (Carolina Panthers), and Tim Brogdon (Chicago White Sox) highlighted how to turn unique fan reactions into personalized and specific content opportunities
- Emma Wakely highlighted Snap Inc.'s innovative channels, particularly as a way to shine a spotlight on women's sports
2️⃣ IMMEDIACY - Live entertainment continues to be the standout differentiator for sports in the media ecosystem. ...
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