Wondering how the WNBA’s NYLiberty is dribbling into the future of fan engagement? 🏀
Our product innovation team helped the NY Liberty level up their fan engagement with Converge by Deloitte for Sports. The Liberty’s refreshed mobile app was customized to fit the needs of the team’s fan base, and now provides instant access to information, interactive features, and a personalized experience. 🔥Plus, the Liberty have integrated Storyteller’s services, providing fans with behind-the-scenes content, game highlights and other in-arena snapshots — all in one place! This is a game-changer for the team.
📈 With downloads up 50%, the NY Liberty are setting the standard for the modern sports fan experience.
As
#DeloitteDigital’s Li-Shen Lee told SportsBusinessJournal's Rob Schaefer 📣: “fan data is really the new currency in sports.”
Read more about the app’s transformation in Sports Business Journal 🔗
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