At #SXSW we opened a massive two-day concert-meets-music lab where we showcased how play and human movement data can redefine what interactive means without using a single touchscreen. Thanks to everyone who stopped by the #ARC, and for those who didn't, click on the link in bio to learn more. 📷 @gabeliberti #deloittedigital #sxsw2016 #ARCafterdark