It's finally here! For today and tomorrow only stop by our #SXSW interplay lab and experience the #ARC. While traditional music instruments have the potential to produce any melody or rhythm, the ARC is designed to specifically create new dimensions in the melodies and rhythms of the music of @RAC. Using the ARC, both non-musicians and artists alike will experience a live performance while also being a part of it, generating dynamic, never-before-heard music. Interested? Click on the link in our bio to learn more. #ARCafterdark #deloittedigital #sxsw2016